birdsoup is the culmination of a journey spanning 16 years. Two women and two paths converging over parallel careers and life experiences. It builds on the kernel of an idea that came into being in 2000…

The Story

It was in the early days of digital advertising that us birdsoup birds first met, and worked together as part of an all-female management team. Pretty radical, huh? Not only was this very unusual at the time, but for us, it proved to be a life-changing experience.

We experienced the power of collaboration like never before; it was strong, empowering and effective – we were an unstoppable force. We made a promise to ourselves then to create something together again in the future.

The years rolled on, and with them came new milestones; the arrival of children put a new spin on burning the candle at both ends, and the work / life ratio became not so much a balancing act, but a full-blown ruddy trapeze.

We also experienced the inevitable highs and lows of working in new roles for various organisations, which represented fresh challenges.

We felt our stock was low after having our children, something we believe many women still face, and were concerned that our careers were stagnating.

There seemed to be little room for growth and development – something we could never have imagined in those AOL days. We spent many hours trying to figure out what was going on, and putting the world to rights over a bottle of wine or three.

Our time wasn’t up; there was still fire in our bellies and we were confident we had more to give.

So what changed? Over the past 6 years, we both gravitated towards new careers where essentially, we help others. We became people-focused and determined to do something positive. With a whole sackful of new skills and smarts, we knew instantly that the time was right for us to get the band back together again.

As Mums we ask ourselves the question: what will the world of work be like for our kids? Because of them, we have a vested interest in how to help to change it for the better.