/ WHO WE ARE

we’re birdsoup; two professionals inextricably linked by shared life experiences and the double X chromosome. but you can call us jo, and alison.

ALISON WILDE

ALISON WILDE

Co-founder

I enjoy (in no particular order): time with my husband and daughter, laughing, my hound, good wine, the sea, dog walks (by the sea), shoes, travel, singing and eating delicious food.

Jo Hind

Jo Hind

Co-founder

I enjoy many forms of exercise, dancing, margaritas, talking, people, Nordic Noir, Coronation Street and being cooked for. I am a lifelong, long-suffering Norwich City supporter.

Alison wilde

We’ve all been there; after many years working in marketing and new business – despite satisfying chapters with organisations like ITV, AOL, Dentsu Aegis and PHD – I felt the need to change my focus.

I enrolled on the MSc Organisational Behaviour and Coaching at Birkbeck in 2009 and after 2 gruelling years, fuelled almost entirely by coffee and Ritz crackers, I completed the course in 2011.

Since then I have been working with organisations to develop their employees into prize people, providing coaching360 feedback andconsultancy.

Maternity coaching is my speciality; it’s a natural crossroads for both the expectant – or returning – mothers and their organisations, but I have seen tangible benefits for both parties in terms of retention and performance.

I love working with women at all stages of their career to help them develop deeper self-awareness, find their strengths, and challenge their negative beliefs (we’re all guilty of it), in order to really grab hold of that career they deserve.

I enjoy (in no particular order): time with my husband and daughter, laughing, my hound, good wine, the sea, dog walks (by the sea), shoes, travel, singing and eating delicious food.

Jo Hind

We’re talking about careers – yours, your employees’ – but let me take a moment to tell you about my own. My career started out on the media owner side before moving over to the agency world. After a few years, I returned to the (relative) safety of TV.

In 2000, when a lot of the world was dipping their technical toe into the water, I took a chance on the ‘digital’ thing being more than just a fad. I became a native and expanded my brain and adaptability during seven years at Google.

I did my coaching training with the NeuroLeadership Institute. I’m interested in how our brains affect how we feel, how we think and how we behave at work. I focus on developing new ways to deal with obstacles, setbacks and difficult decisions or people. I also train people in all aspects of communication, presenting, influencing and personal impact.

I love to help women maintain the enthusiasm and passion that they entered the workplace with.

I enjoy many forms of exercise, dancing, margaritas, talking, people, Nordic Noir, Coronation Street and being cooked for. At home I practice my negotiation skills with my teenage son.

I am a lifelong, long suffering Norwich City supporter.